The ROI Team

Our Team

Since 2002, our deep-rooted connections within the world of online publishing have assisted our clients in gaining a competitive edge. Our unique insight, buying and selling media, provides us with media insight that other firms just can’t obtain. Our ability to manage media from start to finish ensures that our clients are hitting their core metrics. ROI allows our partners to focus on their business, and rest assured we are taking care of their media goals.

Bill Whitham

Founder, President

ROI Media Consultants’ founder and President, Bill Whitham, started ROI in 2002. He moved to Seattle in 1999, working for Microsoft as an Account Executive at MSN. Prior to Seattle, Bill worked in NYC, selling both newspaper and magazine advertising for large publishing houses. His roots are in Utah, where he attended Utah State University, working his way through school by selling local newspaper advertising. He utilizes his online and traditional advertising expertise, as well as industry-wide connections to provide clients optimum online exposure and efficencies. Additionally, his extensive media buying experience, leverageing data and cutting edge techniques, enables ROI to successfully develop media buying and selling processes. Bill’s publisher relationships and business development experience has been instrumental in forming many strategic partnerships within digital display, video, and mobile advertising industry, as well as many other online platforms. Bill focuses on the holistic picture to forward ROI and their partners’ ultimate success, continually increasing exposure and monetization of their platforms.

Mike Schlegel

General Manager, Video

Mike Schlegel is the General Manager of ROI’s video division, with over 17 years of digital media executive leadership experience.

Prior to partnering with ROI Media Consultants, he was the west coast Regional Vice President at Innovid, the world’s leading cross-screen video adserving and interactive video platform, which services many of the world’s major independent and publicly-traded agencies and agency holding companies. Innovid is backed by Sequoia Capital, Cisco and Deutsche Telekom among others.

Additionally, serving as Vice President of Brand Sales & Account Services, Mike launched and built the “brand advertising” division from scratch at startup AdColony, a mobile video advertising and platform who’s proprietary “instant-play” technology serves video ads in HD without buffering across the world’s most popular Android and iOS apps. AdColony was backed by Insight Venture Partners and acquired by Opera Software.

Mike was also Regional Vice President at Millennial Media, opening the mobile ad network’s sales and sales support office in the west. The company was backed by Columbia Capital, Bessemer Venture Partners, and New Enterprise Associates among others, launching a successful IPO and subsequent sale to AOL.

Mike’s start in digital media was an 8-year term at MSN (Microsoft Advertising) as Regional Manager for the automotive and entertainment vertical sales teams, representing all of Microsoft’s platforms including MSN, Xbox, Microsoft Media Network, Bing, and then-partners such as FOX Sports, Facebook, Wonderwall, and MSNBC.

Following his graduation from San Diego State University with a BS in Marketing Business Administration and as a Division I NCAA All-American indoor volleyball athlete, Mike had an early career in professional beach volleyball and competed in the U.S. Olympic Trials for the 1996 Summer Games in Atlanta.

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Victor Olade

Director of Operations

Victor started his career in digital advertising at a tech startup where he was involved in the co-development of a web app that combined qualitative and quantitative insights to help marketers optimize branded content such as websites, logos, videos, and banner ads – data driven design in it’s purest form. Afterwards he was recruited by a global full service digital Ad Agency to manage and optimize national ad campaigns for a diverse group of clients ranging from WWE, an entertainment brand, to Vizio, a consumer electronics brand. These campaigns exposed him to a gamut of marketing tactics which include search, display, syndicated content, native, video, mobile, and social, resulting in a well-rounded ad operations experience.

Victor was a President’s Scholar at California State University, Long Beach, where he double majored in Accounting and Management Information Systems, with an emphasis in web application development. Victor’s areas of interest are data analysis, systems development, and software engineering. As a well balanced, organized, analytical, and detailed-oriented digital marketer with a creative approach to problem solving, Victor especially thrives in entrepreneurial environments. On his free time he enjoys watching MMA, studying philosophy, learning tasty new Ketogenic dishes, and salsa dancing.

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Brandon

Business Operations

Brandon attended the University of Washington and the Foster School of Business in Seattle where he graduated magna cum laude with a Bachelor of Arts in Business Administration degree. From there he went on to work at an IT consulting firm named Avanade as a financial analyst. While working there nearly 5 years, his duties ranged from financial analytics, reporting and operations. After his time there he then moved over to an operations role at ROI, where his main responsibilities include operations, reporting, statistical analytics and optimizations to help increase efficiencies and profits for all of our business partners.