Fill 100% of Your Supply and Maximize Incremental Revenue
ROI Media effectively fills publishers' undervalued and unsold ad supply through our secondary auction, resulting in increased direct values and overall revenue.
Proprietary Technology Powering Supply and Demand Real-Time Data
ROI analyzes real-time market data to sell undervalued supply at optimal price points, ensuring that you maximize the value of your inventory.
ROI Supply and Demand Strategy Drives Higher eCPM Values and Increases Fill
Our strategic approach to supply and demand will drive higher eCPM values and increase fill rates. By raising your floor prices, you can encourage buyers to purchase at elevated rates, ultimately enhancing your revenue stream.
ROI Strategy
Our goal is to acquire 100% of a publisher's undervalued ad supply, which will drive up the floor value of this inventory.
ROI Enables Publisher Supply & Demand Economics
ROI leverages real time market rates to determine floor pricing. The result in setting the floor at market value will increase overall revenue, direct and incremental.
ROI Process
Maximize ad revenue by setting strategic floor prices, protecting high-value inventory, and optimizing returns from lower-performing supply through secondary auctions.
Publisher Partners
Complete Your Adstack with ROI
Metrics Driven Results Since 2002
Our Services—Publisher Supply Efficiency First
ROI Strategy
Our goal is to better monetize 100% of a publisher's undervalued ad supply, which will drive up the floor value of this inventory. By doing so, we aim to boost the overall revenue derived from the publisher's direct advertising efforts.
Market Analysis: ROI Media conducts thorough market analyses to determine the selling price of a publisher's supply in secondary auctions, establishing the optimized floor value. This data is critical for identifying undervalued inventory.
Independent Operations: ROI Media operates independently of the publisher’s direct ad stack. This ensures that all direct bidding activities take place before we engage with the undervalued supply at or below the optimized floor value.
Revenue Maximization: Our approach guarantees that publishers are achieving the highest possible direct price points for their ad supply. Furthermore, ROI Media auctions all undervalued traffic through our independent secondary auction platform, aimed at maximizing revenue returns.
Supply & Demand Economics Powered by ROI Proprietary Technology
ROI Media utilizes real-time market rates to set floor pricing for ad inventory through our proprietary technology. By conducting millions of auctions, we deliver accurate market values that help enhance overall revenue, including both direct and incremental gains.In today’s market-driven economy, it’s essential to understand the value of a publisher's supply. We pinpoint the intersection between supply and demand, enabling publishers to achieve optimal fill rates and maximize their average price points. The key to deriving this information lies in real-time auction bid data.
With our approach, ROI Media is poised to significantly boost programmatic revenue for publishers. Contact us today to discover how we can elevate your advertising performance!
ROI Process
Applying Supply and Demand Principles
Revenue Composition: The majority of publisher revenue typically derives from the top 70-75% of their ad supply.
Floor Pricing Strategy: Setting floor prices at approximately 25% of the current eCPM ensures that bid values remain appropriate. It is anticipated that about 20-30% of the supply will fall below this floor.
Value Assessment: The value of the supply that falls below the floor is established based on analytics from secondary auction returns, ensuring that prices reflect true market conditions.
Demand Creation: By leveraging the bottom 20-30% of supply, we can stimulate demand for higher-value inventory. This strategy helps safeguard the overall value of the supply by preventing devaluation from low bidding activities.
Hedging Strategy: To mitigate potential revenue loss from the 20-30% of supply below the floor, we implement a post-bid secondary auction strategy. This approach allows us to recover value and optimize returns even from lower-performing inventory.
ROI Media—Publisher Forward Solutions for Revenue
About Us
Since 2002, ROI Media has transacted billions of digital advertising impressions each month. Our technology, combined with our extensive connections in the digital advertising industry, provides publishers with a unique opportunity to optimize the monetization of their advertising inventory.As the only Adtech company to analyze floor prices using real-time market data, ROI Media can effectively hedge against potential losses by filling 100% of a publisher's low-value supply. This strategy grants our publishers a competitive market advantage, resulting in increased overall revenue.We are committed to ensuring that the supply our publishers transact yields the highest possible market rates. Our focus is on complementing your ad stack and driving a significant lift to your bottom line.
Meet the Team
Our mission is to leverage our team's extensive experience, advanced technology, and
data-driven insights to deliver comprehensive solutions that drive incremental revenue.
We are dedicated to understanding our clients' needs and providing impactful results
that empower their success.
Bill Whitham
Founder, President
ROI Media Consultants’ founder and President, Bill Whitham, started ROI in 2002. He moved to Seattle in 1999, working for Microsoft as an Account Executive at MSN. Prior to Seattle, Bill worked in NYC, selling both newspaper and magazine advertising for large publishing houses.His roots are in Utah, where he attended Utah State University, working his way through school by selling local newspaper advertising. He utilizes his online and traditional advertising expertise, as well as industry-wide connections to provide clients optimum online exposure and efficiencies. Additionally, his extensive media buying experience, leveraging data and cutting edge techniques, enables ROI to successfully develop media buying and selling processes.Bill’s publisher relationships and business development experience has been instrumental in forming many strategic partnerships within the digital display, video, and mobile advertising industry, as well as many other online platforms. Bill focuses on the holistic picture to forward ROI and their partners’ ultimate success, continually increasing exposure and monetization of their platforms.
Brandon Rodriguez
Director of Operations
Brandon attended the University of Washington and the Foster School of Business in Seattle where he graduated magna cum laude with a Bachelor of Arts in Business Administration degree. From there he went on to work at an IT consulting firm named Avanade as a financial analyst. While working there nearly 5 years, his duties ranged from financial analytics, reporting and operations. After his time there he then moved over to an operations role at ROI, where his main responsibilities include operations, reporting, statistical analytics and optimizations to help increase efficiencies and profits for all of our business partners.